The analogy has been drawn before – that Facebook is like a country. As far back as 2010, The Economist suggested that Facebook was beginning to look like a nation state, comparing a meeting between CEO Mark Zuckerberg and the new Prime Minister of the UK David Cameron as ‘more like diplomacy’. In 2014 the Financial Times quoted Zuckerberg as saying to a new hire ‘[t]he best thing to do now, if you want to change the world, is to start a company.’ In 2018, Vox declared Facebook a Monarchy. But its most recent challenges and changes – specifically the establishment of a new ‘oversight’ board – have been towards addressing a fundamentally political challenge: establishing Facebook’s legitimacy.