Category: Coca Cola

Sentiment Analytics and Measuring Legitimacy

The Soda vs Pop debate – courtesy of http://www.popvssoda.com

A data scientist at Twitter, Edwin Chen, has used twitter to measure the prevalence of the term ‘soda’ versus ‘pop’ or ‘coke’ across the US, and the world.  He compares his work to work done ten years previously on a survey basis, which reveals slight changes over time, but essentially concurs with Chen’s conclusions.  In order to arrive at the data set, Chen had to clean the data by removing extraneous references.  For example, references to specific drinks – like Coca Cola – were eliminated; and only those references to drinks were included.  Then he was left with a pretty accurate picture as represented by Americans who use Twitter – and let’s presume for now that that’s a statistically accurate sample.

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The Illegitimate IOC?

Wednesday’s Op-Ed by Jules Boykoff in the New York Times criticises the IOC for its elitism and arrogance.  Sidestepping the conventional criticism of corruption, Boykoff attacks governance, the preponderance of royalty on the committee, and, essentially, its condescension.  It is in effect a commercial construct that denies accountability (such as the ethics committee who report to the IOC executive, populated no doubt by – as Sir Humphrey would refer to them – sound men) and retains, as he concludes, “the arrogance and aloofness” that make it very ordinary indeed.

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Social Networks, MNC Legitimacy, and Brand Power

I linked yesterday to Ann-Marie Slaughter‘s excellent presentation to PopTech on International Relations and the non-state actors that influence and even dictate so much development in the world.  Watching it again this morning (and it’s worth watching twice) a number of questions crossed my mind.  First, she talks about social actors and ad hoc networks, but never quite gets to social networks.  Just as ad-hoc supra-national organisations are bringing together strange bedfellows, and getting ahead of the State actors in driving change, people are developing connections and social networks beyond traditional family and even cultural groups; one could argue that technological change is facilitating the re-structuring of the DNA of culture.  Kin, geography, language, religion and race remain important, but they are no longer the exclusive determinants of social alignment.  People connect now through trade, sports, entertainment, hobbies, and other interests, forming close relationships.  People’s identity – closely tied to these relationships – is changing.  National identity is less relevant.

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